MARKETING RESEARCH 7/E (PIE)

NT $ 1,176


Forundergraduatemarketingresearchcourses.The“nutsandbolts”ofmarketingresearch.MarketingResearchgivesstudentsa“nutsandbolts”understandingofmarketingresearchandprovidesthemwithextensiveinformationonhowtouseit.Writtenatalevelfirst-timemarketingresearchstudentscanunderstand,thistextprovidesthefundamentalsofthestatisticalproceduresusedtoanalyzedatawithoutdwellingonthemorecomplexandintricateconcepts.


RESEARCH MARKETING